Case Study

The Client

Venture X offers a professional shared office space experience for both entrepreneurs and established businesses. Venture X supports the growth of local business communities with a globally connected network of independently owned and operated locations.

The Problem

Each Venture X location needed a campaign consistent with brand standards while highlighting its own unique amenities on an affordable budget. The challenge was to reach their niche audience of only business owners, entrepreneurs, and office managers effectively and develop a strategy that showcased the features of different office spaces.

HOW AWARITY HELPS

Targeting Tactics

Reaching executives, business owners, entrepreneurs

Websites visited by business professionals

People who intend to purchase commercial real estate

People who have visited the Venture X website to encourage more engagement

Venture X's Campaign Geography

Connected TV

THE RESULTS

Our targeted approach successfully raised Venture X's brand awareness nationally while spotlighting each location's unique features.

By focusing on CEOs, CFOs, business owners, entrepreneurs, and office managers, the campaign effectively reached only the desired audience. The precision targeting of the people intending to purchase commercial real estate and retargeting efforts ensured that the ads resonated with potential clients who are most likely to engage.

32,879+
TOTAL WEBSITE VISTORS
Over 30 Locations
$0.30
COST PER WEBSITE VISITOR

BANNER ADS

IMPRESSIONS
107%
OVER DELIVERY
$2.41
AVERAGE CPM

CTV

IMPRESSIONS
23%
OVER DELIVERY
$32.61
AVERAGE CPM
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