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Marketing Tip of the Month #6: Decide if OTT is Right for Your Business

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June 9, 2021
October 14, 2021

The best advertising utilizes reach, frequency, and a compelling message. For OTT, the best way to achieve this is with Connected TV.

Digital advertising is a fast-growing industry and there’s an increasing number of platforms and types of media available. One that has become increasingly popular is OTT. OTT is a broad-reaching term that encompasses video ads on content streamed over the internet and across mobile, desktop, and TV devices.

On any medium, the best advertising utilizes reach and frequency to deliver a compelling message. While OTT can be effective on smaller screens, the best way to achieve a compelling message with quality impressions is to utilize Connected TV, a premium subset of OTT. With Connected TV, you’ll receive higher quality impressions with non-skippable commercials on the big screens. Connected TV offers a 95%+ completion rate, while other video mediums like In-Display video typically have a 40-60% completion rate.

If your goal is to get ads placed on mobile, tablet, and desktop devices, animated HTML-5 Banner ads may be a more affordable option than OTT. With animated Banner ads, you can even replicate similar motion to what you would have with In-Display video at a fraction of the cost with higher quality impressions. If you’re interested in learning more about any of these segments, you can always contact us with any questions or request a custom proposal on our website to see how we can apply these to your business and budget.

Contact the Author

Analyzing your digital advertising options closely is key to making the right choice for your business and getting the most exposure for your budget. At Awarity, we take pride in helping our clients maximize exposure for their business.

We appreciate the opportunity to be a part of your marketing strategy, and are here to offer guidance on the rest of your marketing strategy as well. If you have questions on anything we’ve shared, let’s chat. We'd love to help build awareness for your brand.