Maximize Your Reach on Top Platforms

Custom campaign options for Varsity Zone

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Build Brand Awareness That Brings New Customers to You

Reach homeowners locally at each stage on their journey to purchase.

How It Works: Localized Campaigns for Varsity Zone

Awarity activates personalized campaigns that deliver greater impact for franchise locations.

Localized Targeting

Campaigns are activated with unique zip code level targeting for each location.

Individualized Reporting

Receive individual access to
detailed reporting for your location in Awarity Campaign Central.

Personalized Creative

Creative will be dynamically customized with your location's information.

Watch the Webinar

Watch our recent webinar to learn more about Awarity and our approach for your center or visit our full video library for more resources.

View Full Video Library

Package options for budget and market flexibility.

$1,000 VALUE ($250 Brand Paid)

3 Month Campaign Investment

100,000 est. impressions

Animated HTML5 Banner ad customized with your location

22,500 min. guaranteed non-skippable views

Connected TV commercial customized with your location

$1,750 VALUE ($250 Brand Paid)

3 Month Campaign Investment

200,000 est. impressions

Animated HTML5 Banner ad customized with your location

37,500 min. guaranteed non-skippable views

Connected TV commercial customized with your location

OPTIONAL ADD-ON

60,000 est. non-skippable views

Enrollment Takes Minutes

Click below to get started with our simple enrollment process for Varsity Zone locations.

Enroll Now

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Varsity Zone Active Campaign Portal

Everything you need to get the most out of your campaign.

Frequently Asked Questions

CAMPAIGN OVERVIEW

What is the goal of the campaigns?

The goal of this campaign is to build and maintain top of mind awareness for your specific location. Your target customer is always considering a wide range of home improvement choices and our goal is to keep you top of mind. You will see specific campaign performance metrics in your dashboard, and as you build awareness you will experience an increase in web traffic to your web page along with improved responsiveness with your lower funnel advertising channels (ex. Paid Search, SEO).

What channels are included in my campaign?

Awarity's customized packages for Varsity Zone include Banner ads and Connected TV with Amazon Prime available as an optional add-on. Packages are available to select your desired commitment during our enrollment process.

SUPPORT

Who is my Awarity Rep?

At Awarity, you have access to our entire team. From our data scientists and creative experts, to product developers, client services, and even our Founder and CEO, the right person is always available to ensure your questions are addressed quickly and accurately. Submitting a ticket helps us ensure we get the right member of our team to help answer your question.

How often will webinars will be held?

Awarity will host webinars every 2 months to provide updates on campaign performance, creative, and new enhancements. Webinar invites will be sent over email to all franchisees.

CAMPAIGN REPORTING

TARGETING & GEOGRAPHY

CREATIVE

Questions & Concerns

If you have an active campaign and have a question or concern, please submit your question in the form below and we’ll be in touch with a response.

Submit a Question