Packages are all-inclusive and enrollment takes minutes.
The goal of this campaign is to build and maintain top of mind awareness for your specific location. Your target customer is always considering a wide range of home improvement choices and our goal is to keep you top of mind. You will see specific campaign performance metrics in your dashboard, and as you build awareness you will experience an increase in web traffic to your web page along with improved responsiveness with your lower funnel advertising channels (ex. Paid Search, SEO).
The Awarity team works behind the scenes to keep your campaigns performing well. For the fastest help, submit a ticket here. Samantha and the Partnership Success team receive a notification right away that a ticket has been submitted and we respond to every question within one business day. You can also view previous webinars and dashboard walkthroughs with other FAQ’s discussed here.
At Awarity you get the best of both worlds: a world-class Data Science team and AI optimizations. Our Data Science team is constantly developing testing plans and optimizations that are data-backed to ensure your campaign is as effective as possible. The AI platform carries out those optimizations faster and more accurately than any human could.
For the fastest response, please submit a ticket here to our team. Samantha and the Partnership Success team receive a notification right away that a ticket has been submitted and we respond to every question within one business day.
If you are new to partnering with Awarity for your 2026 LAF, you will receive your dashboard credentials via email from dashboard@awarity.com with a temporary password to login. Once received, you can login to your Awarity Campaign Central dashboard at dashboard.awarity.com. If you have partnered with us before, you can use your same login to see your performance.
In your Campaign Central executive summary, you will see total leads as reported from the Sylvan contacts database. This includes web forms, phone calls greater than two minutes, and engagement with the Sylvan Skills Check. In the different ad channels, you will see how the channels assert their impact over this lead flow. Watch this video here to learn more on why the total leads section is most important.
On Paid Search, your ads show to people looking for tutoring services and Sylvan, with a stronger focus on non-branded searches so you can win parents who are not yet committed to a specific provider.
On Meta, we target parents of kids ages 6–17 using demographics, behaviors, and interests like education, homeschooling, and competitors such as Mathnasium and Kumon.
On Banner Ads, we reach parents on sites and articles about parenting, tutoring, and educational enrichment, and we also retarget people who recently visited your website.
On Connected TV, your local commercial appears in front of parents with kids ages 6–17 on leading streaming channels and apps.
Zip codes were selected using your past enrollments and booked assessments so your budget focuses on areas that have already performed well. This helps make your marketing spend more effective. If you want to update your zip codes, please submit a ticket.
Meta uses its own location logic to decide who is in your zip codes. While each territory's campaigns are set up with their own unique zip codes, Meta is known to use it's own rules to define who they think is likely to be in that zip code, and they do not let advertisers control this. In vacation or high-traffic areas, this can happen a bit more often, but it is generally a small portion of your overall budget. We are continuing to explore work arounds and have requested this feature to be changed, but it's an issue every brand on Meta is currently dealing with.
You have the choice to run separately or together. Please note that there will be separate management fees if you decide to go that route.
Yes, you can submit changes through the customization tool as long as it is submitted by the deadline, and the zip codes are not located in another center’s territory.
