Banner ads play an important role in a marketing strategy –building brand awareness and driving visitors to your website. But as the digital landscape becomes more competitive and audience behaviors more complex,Banner ad campaigns aren’t set-it-and-forget-it but instead require oversight to be successful. While traditionally this required frequent manual intervention, A.I. and automation have made it possible to achieve greater performance with far less oversight.

At Awarity, we utilize industry-leading AI to maximize the success of our Banner ad campaigns in numerous ways, including:

Automated Campaign Modifications - For many marketers managing their own advertising, the process of manually managing bidding processes is too time-consuming. Our A.I. bidding algorithms automate campaign operations and optimizations, producing far greater results than could be achieved through manual interventions. The result? Fewer wasted impressions and ads that reach your audience at the right place and the right time.

Real-Time Campaign Adjustments - If you need to make an adjustment to your campaign, traditional agency approaches can lead to a delay as you’re waiting on support. At Awarity, our recently launched Command Center utilizes automation, giving you everything you need to maximize your campaign with the ability to make real-time targeting changes.

Real-Time Reporting – Automated data pipelines are key in providing campaign performance data in real-time. Our Banner ad and Connected TV campaigns are backed by data automation that allows you to receive granular reporting in Awarity Campaign Central, where results are updated multiple times throughout the day.

Dynamic Creative Updates - A.I. tools can make producing and managing multiple creatives seamless. At Awarity, our creative automation tools allow us to create localized ads for franchise brands or update game-specific information for sports teams for certain campaigns.

A.I. and automation are becoming necessary tools for businesses that want to stay ahead of their competition. At Awarity, we’re continually growing our use of these tools to achieve the greatest results at the lowest cost for all campaigns. If you’re curious to learn more about our automation and A.I. capabilities, or have a unique use-case or need, let’s chat. Our team can help custom a campaign to fit your brand’s unique needs.