Founder & CEO
Awarity was founded in 2016 under the name Sophos Marketing by Aditya Varanasi with a mission to make world class marketing affordable to everyone.
After 14 years in marketing at PepsiCo, Aditya saw an opportunity to adapt emerging advertising technology that had been reserved for large companies to enable small businesses to build impactful, yet targeted, awareness at an affordable price.
Awarity has since developed a series of proprietary capabilities, including creative production, ad targeting, and a campaign bidding algorithm, which developed unprecedented efficiency in digital media.
Today, Awarity proudly works with hundreds of businesses small and large, across nearly every vertical, with dozens of new businesses joining monthly.