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Awarity Client Services

How We Help Grow Your Business

World-class marketing should be affordable to everyone. We make it easy for businesses of all sizes to build awareness for significantly less than traditional advertising.

The Awarity Story

Aditya Varanasi - Founder & CEO

Aditya Varanasi

Founder & CEO

Awarity was founded in 2016 under the name Sophos Marketing by Aditya Varanasi with a mission to make world class marketing affordable to everyone.

After 14 years in marketing at PepsiCo, Aditya saw an opportunity to adapt emerging advertising technology that had been reserved for only large companies to build targeted, impactful awareness for small businesses.

Awarity has since developed a series of proprietary capabilities, including creative production, ad targeting, and a campaign bidding algorithm, which developed unprecedented efficiency in digital media.

Today, Awarity proudly works with hundreds of businesses small and large, across nearly every vertical, with dozens of new businesses joining monthly.