Education

UNT at Frisco

Our Approach

*Creative provided by client.
Campaign Details

The client is a satellite campus for the University of North Texas. Challenges for this client in the past had been ad placement on low-quality websites and limited tools for granular retargeting. The goal was twofold: to build awareness for the University's sister campus, and to drive potential students to a lead-capture page.

Targeting Tactics
  • People reading about business programs
  • Those exploring a career change
  • Remarketing to previous website visitors

Detail Reporting
Results can be viewed and tracked through Awarity Campaign Central.
Click Below to View Full Report
2.6M
Impressions
$1.15
CPM
667
Clicks
$3,000
Media Spend

$3.6 to 1
Return on Investment
Increased Program Enrollment

“When we engaged Awarity, we were amazed at how easy they made the process and how quickly they developed a full strategy. We spent less than 30 minutes discussing the campaign, and once it launched, we immediately saw an uptick in enrollments despite little other change in our marketing. Less time, less money, with high impact results!”

Arvind Malik
Assistant Dean of Strategy
The University of North Texas
The University of North Texas

$2,300

In Donations
The client received $2,300 in donations as a result of their ad campaign
CONNECTED TV RESULTS:
Completion Rate

Non-skippable impressions on 30s commercials