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How OTT Advertising Amplifies a Full-Funnel Strategy

2
Minute Read
Video
August 10, 2025
August 11, 2025

A full-funnel strategy is key to success in any marketing strategy. Amplify the impact of your marketing efforts to even greater impact with brand awareness from OTT advertising.

One of the most important steps you can take in your marketing efforts is implementing a full-funnel strategy, making sure you’re reaching your target customers at every step of their journey. But how can you amplify the impact of your full-funnel strategy even further? OTT Advertising represents an opportunity to expand your reach, bringing more potential customers into your funnel.

OTT advertising builds awareness with the ability to reach a large, yet targeted audience. You can reach your ideal customers where they’re already watching. This introduces a greater number of potential customers to your brand, growing the pool of people who know you and filling your funnel with people who want what you have to offer.

The awareness that OTT Advertising builds helps guide more customers through their journey to the engagement phase – where they learn more information about your brand and evaluate their purchase options. Running OTT advertising alongside engagement tactics like paid and organic social amplifies the effects of these strategies. In our campaigns, we’ve seen that brands running upper-funnel channels like Connected TV often experience a lift in their organic search.

OTT advertising also helps amplify the impacts of your lower-funnel tactics like paid search. As your commercials are reaching more potential customers, this makes them more likely to engage with your brand further and leads them to your website where they can learn more or ultimately purchase.

If you’re running a full-funnel strategy, adding OTT advertising will help generate greater top-of-funnel awareness that expands your reach, making sure more people know your brand and engage with you further. If you’re interested in exploring OTT advertising, please reach out! We’d love to help you build your brand.

Meet the Author
Author - Meredith Bay

At Awarity, our mission is to democratize advertising and make building awareness affordable for businesses of all sizes. We make OTT Advertising more efficient, effective, and affordable so you can start reaching your target customers where they're already watching.

We are always available to discuss your advertising needs. If you have questions on anything we’ve shared, let’s chat! We'd love to help grow your brand.