Full time
•
Located in
Frisco, TX
or
Chicago, IL
Awarity is seeking a highly motivated Marketing Data Analyst to join our team, supporting data-driven decision making and operational streamlining across the company. In this role, you will work cross-functionally with Marketing, AI & Analytics, and Client Services teams to improve internal processes, conduct impactful analyses, and help deliver outstanding results for client campaigns.
Key Responsibilities
What You'll Do
- Perform standard and ad-hoc analyses using statistical and machine learning methods, including use of Excel, SQL, and Python to evaluate marketing initiatives and provide actionable business insights that drive improved client outcomes.
- Manage and optimize live client campaigns, tracking KPIs and suggesting improvements to maximize impact.
- Develop, run, and monitor A/B and incrementality tests to measure the effectiveness of advertising strategies, delivering clear reporting and recommendations.
- Support media planning by analyzing data across channels and recommending optimal budget allocation and campaign tactics.
- Engage in internal analytics projects to streamline and automate business processes, supporting operational efficiency through data-driven solutions and tools.
- Collaborate with technical teams to build and refine AI-driven campaign optimization processes and media buying algorithms.
- Stay on top of industry trends to help the company run, measure, and optimize advertising campaigns using advanced ad operation technologies.
What We're Looking For
Minimum Qualifications
- Undergraduate major in Business, Mathematics, Data Science, Economics, Engineering, or a quantitative field.
- Familiarity with data analysis tools (Excel required; SQL and Python preferred).
- Ability to independently analyze datasets, identify trends, and clearly communicate insights.
- Strong organizational skills and ability to manage multiple projects with evolving requirements.
Preferred Qualifications
- Experience (academic or internship) with statistical techniques, A/B testing frameworks, or marketing analytics.
- Exposure to business intelligence/visualization tools (e.g., Tableau, PowerBI, Google Data Studio).
- Interest in AI or machine learning applied to real-world business or marketing problems.
- Strong attention to detail, intellectual curiosity, and willingness to champion best practices across the organization.
Qualities to be successful in this role:
Competitive salary and benefits commensurate with experience. To apply, please submit your resume to careers@awarity.com.
About Awarity
Be part of the team that’s transforming the advertising industry. Awarity is among the fastest-growing privately held companies in the nation. At Awarity, we promote a culture of innovation, collaboration, and inclusivity. We empower individuals to bring their unique perspectives, fostering an environment where creativity and teamwork lead to collective and individual success. We support professional growth at all career stages through continuous learning and open communication.
Awarity's mission is to democratize Advertising. We do this by making it easy, efficient, and affordable for businesses of all sizes to build targeted awareness. We work with a rapidly growing list of small businesses across the country, along with recognizable Fortune 500 brands. Whether you are an analyst focused on helping develop our next generation of AI, or a graphic designer that will produce creative for a Fortune 500 company, we can guarantee you'll have an unprecedented opportunity to learn, grow, contribute, and shape our mission.
Join the team that's changing the advertising industry – apply today at www.Awarity.com/Careers 
