Connected TV is one of the most beneficial ad platforms for businesses looking to amplify the success of their holiday marketing campaigns. With 30% of shoppers expected to spend more and start shopping earlier this year, there is a significant opportunity to reach your holiday audience through Connected TV. Here are some ways Connected TV will drive success for your business this holiday season:
Reach Specific Holiday Audiences:
During the holiday season, consumers are not only spending on gifts, but the entire holiday experience. You have to take into consideration the holiday parties, the new holiday decorations, the travelers, the families who are expecting friends and family visits, and the groceries being bought for holiday meals. With Connected TV, you can target at a more granular level, down to the zip code, and reach those niche holiday audiences like bakers, decorators, foodies, fashionistas, travelers, sports fans, holiday movie lovers, and hundreds more.
Customize Creative and Messaging:
Different creative and messaging will be needed for different holiday events, holiday deals, and holiday audiences. Connected TV allows for flexible creative and messaging if you need to run ads for Veterans Day, Diwali, Thanksgiving, Hanukkah, Black Friday, Cyber Monday, Christmas, Kwanzaa, and/or New Years. You can tailor messaging to advertise specific holiday deals, urge shoppers to buy before deals end, and reach those early shoppers, on-the-fly shoppers, holiday deal shoppers, last-minute shoppers, and even after holiday shoppers. With personalized creative, shoppers will pay more attention to your ad and are more likely to make a purchase if they are watching content that resonates with them.
Run Ads on Top Apps and Channels:
83% of the U.S. population have already switched to streaming. On Connected TV, reach your holiday audience on the biggest screen in their home and capture the attention of millions through the most popular apps and channels everyone is watching like Pluto TV, Hulu Plus, Samsung TV Plus, Sling, Tubi, and hundreds more. With professionally produced, 30s non-skippable HD commercials that include personalized messaging and premium ad placements, your brand will be present and top-of-mind for your holiday shoppers.
Track Campaign Performance:
In Awarity Campaign Central, you can measure the success of your campaign, in real-time, with detailed reports, updated daily, and adjust where necessary to meet your business needs. Track impressions, completion rates, top performing zip codes, top performing devices, and see the impact of being on the big screen immediately.
Connected TV is a fast-growing advertising platform that has big benefits and advantages over competitor brands when it comes to competing for the attention of consumers and influencing their purchase decisions. This holiday season, boost your holiday messaging to the next level and amplify business success with Connected TV advertising.