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How Much Does a TV Ad Cost? Comparing Connected TV and Traditional TV Pricing

Minute Read
February 19, 2024

There are a multitude of factors contributing to TV ad cost. Here's how different platforms stack up and tips to achieve the greatest impact for the lowest TV ad cost.

TV ads are one of the most effective means of reaching millions of viewers and the rise of Connected TV Advertising has given advertisers even more ways to do so. However, before you start advertising on TV, it is essential to understand the costs, pricing, and your options to determine how you can get the greatest impact from your ad spend.

How Much Does a TV Commercial Cost?

Developing a commercial to start your TV advertising is a first step that can be a barrier for brands with a lower budget. Costs can vary greatly depending on the type of commercial you’re looking to produce, ranging from $1,000 to hundreds of thousands of dollars. At Awarity, we make it easy for brands with any budget to get started with our in-house commercial production offering custom, 30-second commercials with scripting, voiceover, and editing included for just $1,499.

Media Costs to Run Your Commercial on Traditional TV or Connected TV

While Connected TV has taken center stage Traditional TV advertising can still be an impactful channel. However, the cost of traditionalTV advertisements has risen in recent years. Pricing is dependent on several factors, such as the network, time of day, and geographic location. On regional TV a commercial can cost as low as $25 to air while national TV costs an average of $105,000 to air a 30-second commercial1.

Connected TV advertising is a relatively new concept in the world of TV ads. Connected TV refers to content that's streamed via the internet and is delivered to TV sets through devices such as Roku, Chromecast, Apple TV, and Amazon Fire TV Sticks. From a pricing perspective, CTV is more cost-effective compared to traditional TV advertising as you're able to reach a highly targeted audience. At Awarity, our Connected TV campaigns start as low as $1,000 per month with avg. CPMs of $35.85.

Advantages of Connected TV Advertising

One of the significant benefits of Connected TV advertising is the ability to precision target specific audiences. Advertisers can use audience segmentation to target specific groups, such as age range, location, interests, and much more. This ability to target specific audiences helps to increase the effectiveness of your ad campaign while reducing costs. In contrast, traditional TV ads lack precision targeting capabilities, making the cost of reaching a broad audience higher. Additionally, Connected TV advertising can see a higher view or completion rate. At Awarity, our commercials are non-skippable with a 95% completion rate, resulting in less wasted media.

The cost of advertising on traditional TV and Connected TV differs significantly. Connected TV is increasingly becoming the preferred method of viewing content for many viewers as they cut the cord with cable. ConnectedTV advertising offers a more cost-effective and targeted method to reach your audience compared to traditional TV advertising. At Awarity, we can help you take advantage of Connected TV’s strengths with an efficient, effective, and affordable campaign. If you’d like to get started or learn more about what Connected TV can do for your brand, contact us or request a demo to see our platform, Awarity Campaign Central.

1. Everything You Need to Know About TV Advertising Costs

Meet the Author

At Awarity, our mission is to democratize advertising and make building awareness affordable for businesses of all sizes. We make Connected TV advertising more efficient, effective, and affordable so you can start reaching your target customers where they're already watching.

We are always available to discuss your advertising needs. If you have questions on anything we’ve shared, let’s chat! We'd love to help grow your brand.