Building an effective marketing strategy requires more than just one form of advertising. It takes customers an average of 7 touchpoints before they take action. That's because making a purchase isn't an immediate decision - it's the end of a journey.
At Awarity, we specialize in awareness advertising. This includes media like TV, billboards, banner ads, and Connected TV. These platforms should be just one piece of your marketing, but they expand your reach and often serve as the consumer's starting point on their journey. While every impression you earn goes a long way towards building your brand and amplifies your other strategies, adding on other forms of advertising will ensure that the journey doesn't end there, and help drive them towards purchase.
A good marketing plan reaches customers during various stages of this journey to guide potential customers into paying customers. Think about the totality of your marketing plan and how your various channels can work together to guide this journey and make every impression count.
Consider using the Marketing Funnel as a framework to engage consumers along their journey to purchase. It's the approach used by Fortune 500 to plan their marketing, and it all begins with awareness.