Digital advertising is a fast-growing industry and there’s an increasing number of platforms and types of media available. One that has become increasingly popular is OTT. OTT is a broad-reaching term that encompasses video ads on content streamed over the internet and across mobile, desktop, and TV devices.
On any medium, the best advertising utilizes reach and frequency to deliver a compelling message. While OTT can be effective on smaller screens, the best way to achieve a compelling message with quality impressions is to utilize Connected TV, a premium subset of OTT. With Connected TV, you’ll receive higher quality impressions with non-skippable commercials on the big screens. Connected TV offers a 95%+ completion rate, while other video mediums like In-Display video typically have a 40-60% completion rate.
If your goal is to get ads placed on mobile, tablet, and desktop devices, animated HTML-5 Banner ads may be a more affordable option than OTT. With animated Banner ads, you can even replicate similar motion to what you would have with In-Display video at a fraction of the cost with higher quality impressions. If you’re interested in learning more about any of these segments, you can always contact us with any questions or request a custom proposal on our website to see how we can apply these to your business and budget.