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Less is More

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January 14th, 2021
January 29, 2024

Introducing our first Marketing Tip of the Month, where we'll give you simple tips to break through the noise with your marketing.

Your target customer is likely busy, distracted, and sees multiple ads a day. Clear and relevant messaging is key to get their attention focused on your brand.

Here is a quick exercise to help you narrow down all that you do into a powerful, concise message.

  1. Write 5 (or more) things that you do better than your competition.
  2. Circle the 2 things that most often help you close deals.
  3. Explain your top 2 in 5-10 words.

Challenge yourself to write less, and save your final sentences. Soon, you'll have a powerful message for any advertising platform.

See how we apply this in our advertising below.

About the Author

Creating a clear and concise message for your advertising is crucial to build your brand identity and engage your target customers. At Awarity, the creative goal for our clients is to share your core competencies with your target audeince in a memorable way.

We are always available to help hone your marketing message. If you have questions on anything we’ve shared, let’s chat! We'd love to help grow your brand.

Meredith Bay, Design and Creative
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