Your target customer is likely busy, distracted, and sees multiple ads a day. Clear and relevant messaging is key to get their attention focused on your brand.
Here is a quick exercise to help you narrow down all that you do into a powerful, concise message.
- Write 5 (or more) things that you do better than your competition.
- Circle the 2 things that most often help you close deals.
- Explain your top 2 in 5-10 words.
Challenge yourself to write less, and save your final sentences. Soon, you'll have a powerful message for any advertising platform.
See how we apply this in our advertising below.
![](https://cdn.prod.website-files.com/615c8a5c6700e54bbd994215/615c8a5c6700e54df1994268_Cute%20Pediatrics%20Ad%201%20Final.gif)