By the first week of November, most retail stores are in full swing for the holiday shopping season. This time of year has historically been viewed as an opportunity for these businesses to make one last push to generate enough revenue to turn a profit for the year. Over time, other services and commodities have tried to cash in on a special end of year push for the holidays.
Any successful holiday campaign needs a solid marketing plan. A few months ago, the Awarity Marketing Blog provided a breakdown of the 4 Ps of marketing. Those 4 aspects are just as important for a holiday campaign - below are a few points to consider:
- Product: What compelling products can you offer that relate to the holiday season? Examples include unique flavors, scents, colors, etc. Perhaps you can offer that special something that “makes the perfect gift!”
- Price: Consumers love a sale. Do you have the flexibility and fiscal infrastructure to offer limited-time seasonal pricing and still remain profitable?
- Place: Will you focus your holiday sales on brick and mortar, online, or both? Once you’ve answered that question, be thinking of opportunities to align your efforts with respective sales events such as Black Friday, Cyber Monday, etc.
- Promotion: Evaluate what channels are most appropriate for hitting your audience. Do the holidays make a difference in their shopping and spending habits? Look for ways to refresh creative with a holiday tone (snow, lights, wrapped gifts, etc.).
At Awarity, we help clients in their promotional efforts every holiday season. Our reach and frequency amplify your other campaign efforts, driving demand at a time of year when consumers are looking for unique ways to spend. As outlined above, once a solid foundational strategy is in place, we can provide a tremendous lift getting your holiday message seen by more potential customers.