Every year, millions of shoppers go online with a single question: “What should I get them?”. These gift-browsing consumers aren’t just ready to buy—they’re actively looking for ideas. The challenge? Reaching them before they make up their minds. Here’s how you can doit efficiently with the right combination of Streaming TV, Amazon Prime Video, and Banner Ads.
Meet Your Audience Where They Browse—and Watch
Before shoppers ever add to cart, they’re scrolling, comparing, and streaming. The modern path to purchase spans entertainment platforms as much as retail ones. That’s where precision targeting through today’s top channels makes all the difference.
Connected TV: Influence While They Watch
Streaming TV gives your brand presence during the most engaged viewing moments—when people are relaxing and open to discovery.
- Audience targeting: Reach households based on interests, demographics, or shopping intent data—not traditional TV schedules.
- Creative opportunity: Tailor your message to inspire, not interrupt. Short, emotionally driven creative works best here to spark those “That’s a great gift idea!” moments.
Amazon Prime Video: Combine Inspiration and Intent
Amazon’s streaming inventory offers something unique— first-party shopping and viewing insights that connect what people watch with what they buy.
- Target utilizing Amazon insights: Amazon Prime campaigns can reach audiences researching similar products or shopping within your category.
- High relevance: Ads land with relevance because they follow shopping behavior within the Amazon ecosystem.
Banner Ads: Stay Present During the Search
Banner ads are the most efficient way to stay visible during active browsing moments.
- Precision targeting: Run across top websites where shoppers hunt for deals, gift ideas, or product inspiration.
- Budget efficiency: Banners stretch your reach and frequency, reinforcing recognition after someone’s seen your CTV ad.
- Holiday creative: Update visuals and copy to cue to the holiday season and inspire urgency among gift-shoppers.
With the right campaign mix, your brand can catch shoppers at every step of the gift-finding journey. Awarity helps you reach them efficiently without wasted spend. It’s not about shouting louder this holiday season. It’s about showing up smarter. Ready to build a campaign that turns browsers into buyers? Connect with us to learn how we can help you reach the right customers, maximize your budget, and make every ad impression count this holiday season.
