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Why the Big Brands Still Advertise at the Big Game

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February 15, 2024
January 31, 2024

Football’s biggest night provides a big opportunity for advertisers to build awareness for their brand and get their message seen by one of the largest, most engaged audiences.

The Big Game is one of the world’s biggest advertising events which is why the world’s biggest brands like Budweiser, Pepsi, Hyundai, Doritos, Toyota, M&Ms, Coors Light, Kia and many more are so eager to get a spot. With millions tuning in for the hottest sports night of the year, advertisers know that investing in football’s biggest night provides a big opportunity to build awareness for their brand and get their message seen by one of the largest, most engaged audiences.  

One of the biggest advantages of advertising during the best day of the year in sports is the fact that millions of people from all over the world are tuning in to watch. With such a large viewership, Big Game commercials have the potential to reach a large audience giving brands the opportunity to get their message in front of millions of people instantly. The Big Game also offers a more engaged audience, being one of the few occasions where consumers don’t want to skip the ads. Amongst the millions of people who tune in to watch the Big Game, over half of them say they are excited to see the ads. This is because ads created for the Big Game generally have a more emotional storyline, showcase big celebrities, and are funnier and more entertaining than your typical TV ads. This really engages the audience, making Big Game ads way more effective than any other standard ad you would normally see on television. Successful Big Game ads have the power to generate big buzz that fans will be talking about the next day and throughout the entire year. This helps build brand awareness amongst a wide audience and increases the number of new and returning customers.  

Being one of the world’s biggest advertising platforms, it’s no wonder why the world’s biggest brands like Coca-Cola, Michelob Ultra, Hellman’s, Dunkin’, Uber Eats, Pringles, Ford, Google and many more are taking advantage of the Big Game and its advertising opportunities. Advertising at the Big Game can get your ads seen by millions of engaged viewers, build brand awareness, increase the number of new and returning customers, and create a solid foundation for future marketing efforts. That’s why the world’s biggest brands will continue to advertise at the world’s biggest game.

About the Author

I've worked at Fortune 500 corporations like PepsiCo and Capital One, but also with several small businesses. Wherever I was, one truth stood out: The marketing and advertising industry is built around large corporations, leaving limited solutions for small business. But with changes in consumer behavior, and the explosive growth of digital advertising, we saw an opportunity to level the playing field. Brand building is a key element to business growth, and we’re always available to talk about an approach to meet your goals and reach the types of new customers you desire.

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