When it comes to the success of your business, it’s important to harvest insights wherever you can find them. One way to gather insights for your business is by reviewing your advertising data by geographic location. Reviewing your programmatic advertising data by geographic location can provide you with valuable insights on who your target audience is and where they’re coming from, which can help you further develop your business and advertising strategies.    

Every business has their own unique target audience that they’re trying to reach, and that target audience is spread all across the nation. Depending on your business, your target audience may be seen more in certain locations compared to others. For example, a business who makes surfing gear may sell more inventory to people who live on beaches rather than those who live on mountains. That’s why it’s important to make sure you’re targeting the right people in the right locations for your business. Gathering insights from your programmatic advertising data will provide you with the information you need, so you can better identify your target audience and achieve your business goals. From reviewing your programmatic advertising data, you’ll be able to gather insights as to which locations your campaigns are performing best in. These locations are the ones that contain the most of your target customers. Once you’ve gathered insights on who your target audience is and the locations they’re coming from, you can better reach them where they are with what they’re interested in.  

Wherever your target audience is located, you can reach them. Our intuitive campaign dashboard introduces a heat map feature that allows you to track your performance by zip code. With this geographic tracking feature, you can track how your campaigns are performing, in real-time, through detailed reports, updated daily, on top performing zip codes. You’ll be able to measure impressions, clicks, and conversions, and track how well your ads are performing in certain locations compared to others. By reviewing your campaign performance with the heat map feature or downloading your zip code data, you can gather key insights on which specific locations and zip codes your customers are coming from, which can be valuable to help you refine your target geography through your advertising efforts.    

It’s important to monitor your performance data regularly, so that you can gather all of the valuable insights it has to offer. By harvesting valuable insights from your programmatic advertising data, you’ll be able to better focus your marketing efforts toward the areas where you’re seeing the most success and achieve your business goals.