Case studies are one of the most valuable selling tools, but they are only valuable if they are distributed effectively. Content distribution is the process of promoting your content across multiple marketing channels, and it’s important because it helps get your content in front of new audiences via the right channels boosting brand awareness. Here are some ways to promote and distribute your case studies:
Your website is one the best places to promote your case studies. Dedicate a full page to your case studies where your website visitors can easily find and navigate them. The homepage is also a great place to have cases studies. The homepage is the first place your potential and existing customers will see when they want to know more about your product or service. Place a Call to Action (CTA) and links to the case studies from your homepage, as well as customer quotes/testimonials. On Awarity’s homepage, we have links to our case studies along with client testimonials to gain trust with potential clients. It keeps customers interested and wanting to learn more, so they tend to stay on the website longer.
Emails are great for promoting case studies. Case studies can add more value to that cold email or follow up sales email. You can send specific case studies to those who may find it interesting or tailor the email with a case study that fits their specific use case. It’s a great way to reassure potential clients with your credibility and re-engage old clients that have gone silent. At Awarity, we use case studies in emails with CTAs and it has led to a higher number of email opens and clicks, as well as converted clients.
Social media posts are extensions of your brand, and your cases studies should be shared with your followers. Case studies make for great social media sharing content. The posts should be highly visual highlighting the most impactful quotes and stats. It’s also a good idea to tag the featured client and share a link to the case study where your viewers can learn more if they want to. You’ll see more success in terms of the number of likes, follows, and shares.
Videos are a great way to visually promote case studies for those who would rather watch a video than read copy. Creating a video with a client can be more effective in ways that seeing real people creates a more emotional connection compared to written words. This way, you are able to see the client’s authenticity, expressions, and emotions. Awarity has videos placed all across our website, each with case studies to prove that what we can drive results with your Connected TV and Banner Ad marketing.
Case studies are a compelling way to present how your product or service can successfully solve a problem and drive results. They are great tools for building trust and credibility with potential clients. It’s important to distribute your case studies across multiple marketing channels to get the most value out of them.