Pluto TV is one of the many streaming services that has popped up over the past few years. But unlike many of the other competitors in the market, Pluto TV can boast that it’s free. This distinction has helped Pluto TV to amass over 54 million subscribers with its unique channels and offerings. This consumer success, combined with the ability to serve ads targeted to specific demographics, has made Pluto TV an appealing prospect for advertisers.
Like other streaming platforms available on Connected TV, Pluto TV offers an alternative to traditional TV advertising, by offering programmatic advertiser tjhe ability to place commercials targeted directly to the consumer demographics that you choose. When you advertise on Pluto TV you no longer need to be reliant on TV programming schedules and available inventory for good placement. Pluto TV offers a wide variety of inventory that can be tailored to match your target customer description and geographic area. For instance, if you own a furniture company in the Midwest: you can reach your target customer on Pluto TV by serving ads only to viewers who own a home and live near your business.
Not only can you serve ads to your target audience on whatever channel or program they’re watching, but Pluto TV also offers non-skippable ad placement. This ensures your ads leave a lasting impact by keeping your audience engaged for as long as possible. When you combine this with targeted ad placement, you’re ensuring that you reach your prospective customers in the most cost-effective and efficient way possible.
Advertising on Pluto TV is a great way to reach your target audience, but it’s not the only way. When you combine your advertising across multiple platforms, including Pluto TV, you open yourself up to an even greater pool of potential customers. With Awarity Connected TV advertising, we advertise your business across hundreds of apps and devices where your target customer is watching starting at $999/mo. To learn more about the other platforms and channels available to advertise on with Awarity, visit our Connected TV page.