Submit a support ticket with our ongoing ticketing system and we'll respond within 1 business day.
Join monthly office hours to discuss any questions or concerns regarding your campaign.
We’ll host webinars frequently to share campaign performance, updates, and address frequently asked questions.
Your Campaign Central Dashboard will provide real time reporting for your center(s) for your Banner ad campaigns.
We are currently developing Meta reporting in Campaign Central and this will be available in the coming months.
Our goal is to maximize the media budget across the optimal mix of channels to give each center, no matter its budget, an effective, sustainable full-funnel marketing mix to increase their overall website traffic and leads.
Zip codes were chosen based on historical enrollments or booked assessments. This approach allows the media budget to be used in the most effective and efficient way possible because we are only targeting areas where there has been previous success that the campaign can capitalize on.
Creative will be adjusted in alignment with key promotions and seasonality in partnership with the corporate office. Over the coming months, we will be developing a creative library to fit your ideal schedule and Sylvan brand messaging. All creative templates will be approved by the corporate office and localized for your center prior to launch (if applicable).
Banner ad creative will be available in your creative library in Campaign Central, with the Meta creative library coming soon. We will share new creatives in webinars and via email as they become available for your campaign.
For Meta, we are targeting behavioral, demographic, and Interest targeting. This includes parents with kids in the house between 6-17 years of age, people interested in primary or secondary education, homeschool, Mathnasium, Kumon, and PTA.
For Banner ads, we are targeting parents by placing ads on content related to parenting, tutoring, educational enrichment and performance, and placing ads on top websites that affluent parents visit. We are also retargeting your recent website visitors to re-engage them.
The Banner ads and Meta Ads link to your specific location page, where they can request more information or submit a form. Based on pixels, we are then able to see if the person who submitted a form was served our Meta Ad or Banner ad.