
February 18, 2026
This webinar featured updates on Paid Search campaigns, new creative additions, and a sneak preview of the Sylvan LAF Marketing Command Center coming soon.

January 21, 2026
This webinar featured updates on Paid Search campaigns, a walkthrough of your performance dashboard, and a preview of the Sylvan Command Center coming in Q1.

December 10th, 2025
This webinar featured an overview of what to expect for 2026 and next steps for your campaign.

October 31st, 2025
This session featured an in-depth walkthrough of Awarity and our Sylvan LAF offerings for 2026.

October 20th, 2025
This webinar featured an update on our partnership, campaign performance, and our strategy for Black Friday.
Watch the Video

September 19th, 2025
In this video, we'll walk you through navigating your Campaign Central dashboard and how to review your campaign reporting.
Watch the Video

September 12th, 2025
In advance of the launch of your Campaign Central reporting, we reviewed what to expect from your campaign reporting and how to review your metrics to evaluate overall impact.
Watch the Video

September 12th, 2025
This webinar featured an update on our partnership, September creative, and more information on what to expect from your campaign reporting.
Watch the Video

August 15th, 2025
In this webinar, we answered your common questions, provided an update on your campaigns, and announced the release of the customization portal.
Watch the Video
Our goal is to maximize quality leads to your territory. Your media budget achieves this by utilizing the optimal mix of channels to give each territory, no matter its budget, an effective, sustainable full-funnel marketing mix to increase their overall website traffic and leads. This mix includes: Paid Search, paid Meta, programmatic Banner Ads, and Connected TV. When you add awareness channels like banner ads and Connected TV, your paid search performance and overall ROI improve.
Every campaign includes paid search! Once a healthy saturation is reached in current channels and as your budget increases, other channels are unlocked for maximized performance including paid Meta, programmatic Banner Ads, and Connected TV.
Corporate sends us your 2026 revenue forecast by center and territory, and we apply your LAF agreement to that forecast. Each month, Corporate updates (reforecasts) your future revenue, and your LAF contribution and monthly budgets are adjusted so they stay aligned with your agreement, which is why the amounts can vary month to month.
Additional channels may already be included in your campaign,depending on your budget. Connected TV may already be part of your plan, andyou can submit a ticket to add budget for key months to ensure CTV placement. Amazon Prime Video can be added for an additional $750 per month onceother channels are unlocked. Banner ads may also be available; if they are not currently included, submitting a ticket allows our team to review a budget increase to unlock additional channels.
Depending on your budget, Banner ads may already be included in your campaign! If your budget does not currently include banner ads, please submit a ticket to inquire about a budget increase to unlock banner ads.
The NAF is building brand awareness across the system, and the LAF is designed to increase your media impact locally to maximize quality leads. Industry data from AdAge shows lower-funnel ROI can increase by as much as 70% when you add brand awareness tactics like Connected TV and Banner Ads, instead of putting everything into paid search. This mix drives higher-quality website traffic and leads than simply spending more on paid search alone.
August 15, 2025
September 12, 2025
September 12, 2025
September 19, 2025
October 20, 2025
October 31, 2025
December 10, 2025
February 18, 2026