When it comes to advertising, the most important elements are reach, frequency, and a compelling message. While many marketers focus on metrics, it’s often overlooked that creative messaging can be the deciding factor of whether your impression end up making an impact.

Your target customer is likely busy, distracted, and receiving multiple ad messages throughout their day. Clear and relevant messaging is key to attracting their attention and making your brand memorable.

1. ‍Utilize eye-catching imagery. You only have a few seconds to get your message across and catch your potential customers attention. At Awarity, we do this by utilizing animated HTML5 creative for Banner ads.
2. Challenge yourself to write less. It’s easy to want to convey everything that makes your business great. However, the most compelling ad messages are concise. Most consumers will only take away, at most, 2-3 key points from an ad they see, so it’s important to make sure your most differentiated traits standout. When we develop creative, we think through these 3 points in our creative hierarchy and you are welcome to use the messaging we develop through this across other channels.
3. Focus on what makes you different. What are the things that customers cite they love about your brand, product, or service that you don’t see competitors offering? These features should be included in your 2-3 points of differentiation.
4. Take note of creative best practices in your industry. Viewing other advertising from the lens of both a marketer and consumer can help you learn what resonates with your target customer. For example, restaurant owners who study their competitors’ advertising will quickly see that appetite appeal and enticing imagery are key to high-performing creative.
5. Outsourcing can help. If creative isn’t in your skillset or you don’t have the time and resources to put towards it, seeking an expert can help set you up for success. At Awarity, we offer in-house creative and keep it affordable so you can dedicate your energy where it’s needed most.

With these things in mind, you’re positioned to develop compelling creative for a Brand Awareness Campaign and other marketing efforts that helps set your business apart and provides greater impact to each impression you receive. At Awarity, we’re always here to partner with you to develop creative that drives action. Our creative team studies your brand and develops messaging based on your 2-3 most distinguishing features. We allow and encourage you to use the messaging and imagery we develop for your creative in your other advertising efforts as well. Ultimately, keeping your creative focused on what sets you apart is key to capturing your audience’s attention.