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Digital Marketing 101: Purchase

Minute Read
3:34
Video
August 24, 2019
November 24, 2021

Learn how to place powerful ads at the moment of purchase.

The Marketing Funnel is a new way to think about ad campaign structure. The idea is essentially this: Understand how consumers make decisions – also known as the "Customer Journey" – and place strategic ad messages at key points to drive them to your business. This campaign-building structure is used by Fortune 500 companies the world over.

This video introduces the Marketing Funnel in greater detail and setup the rest of Digital Marketing 101.

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