The past decade has marked many changes in the digital landscape, namely the increase in device and browser privacy settings and the deprecation of third-party cookies. While these changes enhance user privacy, they present a challenge for advertisers trying to accurately measure the success of their campaign in reaching their target audience.

Awarity has pioneered a new technology to model campaign performance from devices that have lost trackability. This solution tackles the problems introduced by increased privacy measures that most in the advertising industry have avoided. Awarity’s innovative approach to trackability expands the reach of client campaigns and gives a more accurate view of impact, without compromising user privacy.

Awarity has leveraged advanced data science techniques to develop a solution that addresses these privacy changes. By modeling conversion data, reach, and frequency from non-trackable devices, Awarity ensures comprehensive targeting capabilities across all devices, without sacrificing the accuracy and transparency of reporting. Early applications have shown significant improvements in reach and lower CPMs, while providing more insight to true campaign impact.

By expanding campaign targeting to include even more devices and upholding transparent reporting, Awarity offers an unrivaled solution for reaching audiences in a privacy-conscious world. This solution will soon be applied to all campaigns, increasing reach and reducing cost per impression. Keep an eye out for more information on when you'll be able to see these changes in your campaign reporting. Join us in this exciting new chapter and experience the future of digital advertising with Awarity.