For many people and businesses alike, the New Year represents a chance to start fresh and kickstart new initiatives. While using this time until the end of December to plan for a successful start to 2025 can be valuable and important, it’s also important for businesses not to overlook this crucial time at the end of the year. Here are several ways you can take action now to capitalize on the holiday season and end 2024 on a high note.
1. Join the Holiday Buzz: It’s no secret that the holidays represent a time where consumers are shopping more than ever. Now is the time to get in front of shoppers to ensure you’re top of mind when they’re checking their lists.
2. Drive Urgency with Holiday Creative: With only a 27-day window between Thanksgiving and Christmas this year, shoppers are more likely to be making last-minute purchases than ever. Consider creating a holiday message or specific promotion to inspire them to act.
3. Reach an Engaged Holiday Audience: During the end of the year, more people are relaxing and spending time with family at home, leading to a spike in time spent consuming content online and on streaming. Don’t wait to get in front of your target audience in January – reach them this holiday season while they’re engaged and more likely to act.
4. Test and Learn for 2025: If your focus has been on planning for a strong start to 2024, the next month represents valuable time to see what’s working and what’s not in your marketing strategy. If you have a new form of media you’ve been wanting to explore, you may consider starting it earlier, even if at a smaller scale, to gain insights so you can hit the ground running in 2025.
At Awarity, we know making the most of the end of the year and taking advantage of the holiday season for your business can be daunting. Our Amazon Ads holiday package makes the perfect opportunity to win new customers and engage audiences when they’re likely to purchase with premium placements on Amazon Prime Video. If you’re interested in joining this limited time only program, enroll now to get started or meet with a product specialist to learn more.
