Every Awarity campaign comes with custom campaign pixels to be used to track your campaign’s success. Though pixels give brands remarkable power to measure and understand their campaign's success, verifying these pixels are placed correctly can seem daunting. Recent advancements to the Awarity pixel system now make verifying your pixels easier than ever. We’ve implemented automated checks that confirm your pixel is placed on the expected page and that it's receiving hits. Users can then self-verify against these checks by verifying the number of hits against visitors and conversions in Google Analytics using the steps below.
Verify Your Remarketing and Indirect Website Traffic Pixel: Remarketing pixels are used to track your overall new website visitors and then continue to reach the visitors with your ads. This allows your brand to stay top of mind for potential customers and serves as an additional touchpoint prior to purchase.
Your Indirect Website Traffic pixel is combined with your remarketing pixel are to track new website visitors who visit your website after seeing your ad. Tracking this metric allows you to better understand the influence your campaign is having on potential customers and demonstrates how many people are now familiar with your website and can be retargeted.
1. Ensure your remarketing pixel is placed in the header code of your website. In order to build a large remarketing pool, it’s important that your pixel is visible from any page on your website.
2. Within Awarity Campaign Central, enter the domain your pixel is placed on or select if it was placed using Google Tag Manager and hit “Verify Placement.”
3. After selecting “Verify Placement”, our automated checks will let you know if your pixel is receiving hits and if it’s visible on your webpage.
- If you receive a warning on your pixel hits or placement, please verify with your web developer that your pixel is placed on the correct domain. If you continue to experience issues, schedule a meeting with our support team.
- If verification is successful, click “Confirm” in Awarity Campaign Central to mark your pixels as verified and take the next step in launching your campaign.
4. Optional: To further verify your pixel placement, you can request indirect website traffic hits from the Awarity. Then, login to Google Analytics and view your Report Snapshot for the given time period and compare new users to your indirect website traffic hits.
- If your pixel hits are equal to or less than 40% higher than your website traffic, you can consider your pixel verified.
- We have found that a verified pixel can have hits totaling 20-40% higher than total user traffic due to how Google Analytics calculates website traffic.
Verify Your Conversion Pixel: Conversion pixels are used to track online events, sales, or form fills as a result of your campaign. Tracking this metric allows you to better understand the success of your campaign and your ROAS. Conversions can be verified against Google Analytics if you have conversion events set up or you can compare conversion hits wherever you store form fills and sales.
- If you intend to track conversions, ensure your conversion pixel is placed on the thank you or checkout page of the online event you want to track.
- Within Awarity Campaign Central, enter the domain your pixel is placed on or select if it was placed using Google Tag Manager or on a ticketing platform (Ticketmaster, AXS Ticketing, etc.) and hit “Verify Placement.”
- Our automated checks will let you know if your pixel is receiving hits and if it’s visible on your webpage.
- After selecting “Verify Placement”, you should see the number of pixel hits received from the previous day. To verify that this number matches the total conversions from the given time periods, login to Google Analytics and view your Reports > Life Cycle > Engagement > Conversions: Event Name. Here you should see all the conversions you are currently tracking with Google Analytics. Click here to learn more about setting up a conversion event.
- To compare your pixel hits to conversions, look at the totals for both metrics. Make sure you compare your total pixel hits to the event that is tracking the same conversion type.
- If your pixel hits match your total conversions, click “Confirm” in Awarity Campaign Central to mark your pixels as verified and take the next step in launching your campaign.
Verifying your Awarity campaign pixels are placed correctly and tracking the right actions is crucial to measuring your campaign's success. By following the step-by-step guide above and using Google Analytics, you can verify that your pixels match your website data and are working in your campaign.
