What to Expect from Connected TV Advertising in 2024

Meredith Bay, Design & Creative
Minute Read
March 21, 2024

2024 promises to be an exciting year for Connected TV advertising. Here are several trends that will impact the coming year.

In the fast-paced world of digital advertising, staying ahead of the curve is essential for businesses looking to capture consumer attention. With advertisers continuously evolving their strategies to align with changing consumer behavior, 2024 promises to be an exciting year for CTV advertising. Here are several trends that will impact the coming year in Connected TV advertising that may be worth considering as you hone your strategies.

1. Increased Ad Spending – As viewership has increased, more and more marketers have shifted their strategies to Streaming TV. In 2024, it’s estimated that Connected TV advertising spending will exceed $31 billion dollars1. With more and more viewers and advertisers shifting to Streaming, now is the time to consider leaving traditional TV behind.

2. Ad-Supported Free Streaming – A recent report indicated that ad-supported streaming apps have seen a 55% increase in share of time spent1. Platforms like Pluto TV, Fubo TV, and more have grown to become a prime environment for advertisers to reach their target audience and are poised to continue that trajectory.

3. Personalized Creative – ConnectedTV enables advertisers to create personalized ad experiences tailored to viewers' preferences, demographics, and behaviors. Creating commercials tailored to segments of your audience is an effective way to ensure you’re breaking through the noise.

4. Advancements in Technology– A.I. is a topic at the forefront of many marketers minds across all platforms, and Connected TV is no exception. At Awarity, our platform implements automated A.I. optimizations for all campaigns to help achieve greater efficiency.

As we continue into 2024, Connected TV is prepped to take a larger role in the strategies of many marketers. At Awarity, we can help you make sense of the evolving Connected TV advertising space and determine which strategies are right for your unique goals. If you’re interested in learning more about adding Connected TV or honing your ConnectedTV strategy, let’s chat.

1. eMarketer: US Connected TV Advertising Forecast 2022

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At Awarity, our mission is to democratize advertising and make building awareness affordable for businesses of all sizes. By reaching the right audience with the right message, you can increase the efficiency of your advertising and see greater results for less spend.

We are always available to discuss your marketing needs as you build your full-funnel strategy. If you have questions on anything we’ve shared or want to learn more about Awarity Campaign Central, feel free to reach out or request a demo.

Meredith Bay, Design & Creative