The holiday shopping season begins earlier each year, with many consumers opting out of the last-minute scramble in favor of an earlier timeline to balance getting the best deal, managing their budget, and finding the right products. 45% of consumers plan to start holiday shopping in September or October, but many businesses wait until November to launch their holiday efforts, missing out on a key window of opportunity1.
Starting your holiday planning now ensures you stay ahead of the competition by giving you a head start:
1. Reaching Customers Early – Starting your holiday campaigns early helps you reach customers who are planning, researching, and creating their shopping lists. Consumers often need multiple touchpoints before they’re ready to act, so the sooner you start reaching them, the more likely they are to act before the holidays.
2. Developing the Right Message – When it comes to holiday campaigns, you might find you need a different message to break through the noise of what is the busiest time of year for many people. The holidays can be a great time to test a new promotion, drive urgency, or differentiate your messaging. Starting your planning now ensures you have time to determine the best approach.
3. Tailoring Your Campaign Strategy –Starting a new holiday campaign can be a great time to refine your strategy. You may even find you can target a broader market to ensure you’re reaching not just the ideal user of your brand, but those who would be shopping for them this holiday season.
At Awarity, we can help you tailor your holiday marketing strategy to ensure you’re making the most of the time when shoppers are ready to act. If you’d like to discuss your plans for the holiday season, please reach out! We’d be happy to help you develop a plan to make the most of the holiday season.
