UNIVERSITY OF NORTH TEXAS - Education

OUR APPROACH:

Campaign Details

The client is a satellite campus for the University of North Texas. Challenges for this client in the past had been ad placement on low-quality websites and limited tools for granular retargeting. The goal was twofold: to build awareness for the University's sister campus, and to drive potential students to a lead-capture page.

Targeting Tactics
  • People reading about business programs
  • Those exploring a career change
  • Remarketing to previous website visitors
Detail Reporting

Results can be viewed and tracked through the Campaign Dashboard. Below is a sample of data from the overall campaign. Click below to see full report.

RESULTS:

2.6M
Impressions
$1.15
CPM
667
Clicks
$3,000
Media Spend
Program Enrollment Grew

“When we engaged Awarity, we were amazed at how easy they made the process and how quickly they developed a full strategy. We spent less than 30 minutes discussing the campaign, and once it launched, we immediately saw an uptick in enrollments despite little other change in our marketing. Less time, less money, with high impact results!”

Arvind Malik
Assistant Dean of Strategy,
The University of North Texas