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Awarity Client Services
15 Minute Phone Meeting
Plan Your Virtual Shoot with Awarity
We provide everything you need for a professional commercial production. Produce your Connected TV Commercial from start to finish in just 3 steps.
See Ad Samples ›
Guided Virtual Shoot
We'll send you a professional recording lens, and guide you through every step of the recording process and each shot virtually.
Scripting and Storyboarding
After we receive the footage you recorded, we'll develop a storyboard that outlines the footage and write a voiceover script for your commercial.
Professional Commercial Production
Once you approve your storyboard and script, our world-class creative team will edit and produce your commercial with professional voice talent included.
Virtual Shoot Tips
Learn tips and tricks on how you can record high quality content for your business.
Connected Tv Advertising
LIGHTING
LENS SETUP
RECORDING

Lighting Recommendations

Plan Beforehand
Do a walk through of where you will be shooting and plan your lighting setups beforehand to make sure you stay consistent throughout the entire shoot.
Choose the Best Hour of the Day
Midday is the best time of day to shoot, when the sun is directly overhead, to create a more ambient color and better highlight the details of the location.
Utilize Natural Light
Midday is the best time of day to shoot, when the sun is directly overhead, to create a more ambient color and better highlight the details of the location.
Use Practical Lighting Sources
Turn on lamps or ceiling lights to illuminate the locations that have no natural light sources, and to add some character to the space.
Lens Setup Tips
1

Use Top Camera

Clean lens and place over iPhone camera. Use top camera for new iPhone.
  • Check the recording window to make sure it's centered and there are no smudges.
2

Video Settings

Make sure video settings in
iPhone are set to HD 30 FPS.
  • Settings>Camera>Record
    Video>1080 HD 30 FPS.
Recording Tips
3

Flip Phone Horizontally

Hold phone horizontally with two hands, elbows forward, and thumbs pointed up, securing the top of the phone.

Take A Deep Breath

Take a deep breath before recording, and slowly exhale while you film a shot.
4
5

Pan Shots

Rotate body from hips left to right and right to left to record pan shots.
  • Film shots by standing still in
    one corner of a room or outside.
  • Switch directions between shots
    to provide different movements.
  • Record steady shots, 5 seconds in
    length, for smaller spaces where a
    pan is unachievable.
Example Shots
See how Venture X takes their location shots by watching their Connected TV commercial.
See Ad Samples ›
TV Advertising
Amazing Quality
Bright Lighting
High Angles
Unique Locations
Schedule Your Virtual Shoot
Our virtual shoots are scheduled for 1 hour and take place via a Microsoft Teams link. We request that you have all locations set up for filming prior to our scheduled meeting time.

Virtual Shoot Form