Demand Generation Built for Your Business

Expand your reach alongside your other strategies with targeted campaigns

Demand Gen Vs Lead Gen

When businesses think of marketing, they often think of their efforts in terms of a lead generation approach (lead gen). Here, you’re actively targeting consumers who already know about your business with the hopes they'll make the decision to purchase. With a demand generation (demand gen) approach to advertising, you work to grow your lead gen by targeting audiences that match your desired customer profile. By targeting these audiences and repeatedly serving them ads, you increase brand interest and stay top of mind for potential customers.

How our Demand Side Platform Reaches Your Target Customers

Our A.I.-based DSP optimizer reads millions of data points daily across 50+ ad exchanges and implements daily optimizations that are impossible to perform manually. These optimizations work to reduce costs while maximizing quality. We ensure your ads are seen on top websites and apps by only your target customer.

1. IDENTIFY 
TARGET AUDIENCE

With cookie-free targeting

IDENTIFY TARGET AUDIENCEIDENTIFY TARGET AUDIENCE
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2. FIND THEM AT THE 
LOWEST COST POSSIBLE

By shopping 50+ ad exchanges

FIND THEM AT THE LOWEST COST POSSIBLEFIND THEM AT THE LOWEST COST POSSIBLE
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3. PLACE QUALITY ADS

Across millions of websites and apps

PLACE QUALITY ADSPLACE QUALITY ADSPLACE QUALITY ADSPLACE QUALITY ADS

Transparent Pricing, Scalable Spend

Start a demand generation campaign with no hidden fees. Our pricing includes strategy, media, custom creative and more, all at no additional cost.
Subscription Campaigns
Run an ongoing campaign for increased brand awareness.

Banner Ad Subscription

Local Banner Ads
Campaigns from

$299/mo

+$499 one-time setup
Media costs included

Connected TV Subscription

Local Connected TV
Campaigns from

$999/mo

+$499 one-time setup
FREE setup for Banner Ad customers
Media costs included

COVERAGE

Avg. CPM: $2.19

CPM: Cost per Thousand; the dollar amount spent to achieve 1,000 ad impressions.
for Prospecting targeting tactics

See estimates for your campaign

CPM: Cost per Thousand; the dollar amount spent to achieve 1,000 ad impressions.

Avg. CPM: $35.85

with 100% non-skippable inventory

See estimates for your campaign


Awarity.com
Your estimated monthly impressions:

How much coverage
do I need?

Request a Proposal ›
Generally, multiply your desired audience size by two. This helps estimate the number of impressions you'll need per month. E.g., for an audience of 500,000, you'd need to deliver at least 1 million monthly impressions.

CREATIVE

Custom, multi-frame HTML5 banner ads designed to drive action

Any pre-produced, 30s TV commercial, or custom shoot for $999

TIMELINE

1 Month Cancelation Notice

6 month commitment
CPM: Cost per Thousand; the dollar amount spent to achieve 1,000 ad impressions.

1 Month Cancelation Notice

6 month commitment

TARGETING

Targeting
Targeting

DETAILED REPORTING

With every campaign, you'll receive comprehensive performance data through our Campaign Dashboard.

Scheduled Campaigns
Run campaigns seasonally or on a defined schedule.

Banner Ad Flight

Local Banner Ads
Campaigns from

$2,000

+$499 one-time setup
Media costs included

Connected TV Flight

Local Connected TV
Campaigns from

$2,000

+$499 one-time setup
FREE setup for Banner Ad customers
Media costs included

COVERAGE

Avg. CPM: $2.19

CPM: Cost per Thousand; the dollar amount spent to achieve 1,000 ad impressions.
for Prospecting targeting tactics

See estimates for your campaign

CPM: Cost per Thousand; the dollar amount spent to achieve 1,000 ad impressions.

Avg. CPM: $35.85

with 100% non-skippable inventory

See estimates for your campaign


Awarity.com
Your estimated total impressions:

How much coverage
do I need?

Request a Proposal ›
Generally, multiply your desired audience size by two. This helps estimate the number of impressions you'll need per month. E.g., for an audience of 500,000, you'd need to deliver at least 1 million monthly impressions.

CREATIVE

Custom, multi-frame HTML5 banner ads designed to drive action

Any pre-produced, 30s TV commercial, or custom shoot for $999

TIMELINE

Pre-determined Time Frame

No cancelation
CPM: Cost per Thousand; the dollar amount spent to achieve 1,000 ad impressions.

Pre-determined Time Frame

No cancelation

TARGETING

Targeting
Targeting

DETAILED REPORTING

With every campaign, you'll receive comprehensive performance data through our Campaign Dashboard.

It's never been easier to build awareness and grow your brand.
Start a campaign in minutes or contact us with questions.
It's never been easier to build awareness and grow your brand. Start a campaign in minutes, or contact us with questions.
Get A Proposal
Message Us
Message Us
Schedule A Call
Schedule A Call

Any industry. Any size business. Make your mark.

“When we engaged Awarity, we were amazed at how easy they made the process and how quickly they developed a full strategy. We spent less than 30 minutes discussing the campaign, and once it launched, we immediately saw an uptick in enrollments despite little other change in our marketing. Less time, less money, with high impact results!”

–Arvind Mallik | Assistant Dean of Strategy, Planning & Analysis