How Awarity Drives Organic Search

See how Awarity brings high-potential customers to your website and drives organic search with targeted awareness advertising.

The Disadvantages of Last Click Attribution

Last-click attribution only credits the final interaction and ignores the early touchpoints of the customer journey, leading to several disadvantages.

Exclusive Preview: NEW Command Center in Campaign Central

Learn more about Awarity's Command Center, coming soon to Campaign Central, to see how you can unleash the power of world-class advertising in just a few clicks.

How to Make the Most of the Holiday Season for Your Business

The holiday season is a key time for businesses to reach consumers who are ready to purchase. Here are some of our tips to make the most of the holiday season and ensure you're starting 2025 off right.

VIP Sneak Preview: Access to Amazon Ads from Awarity

For the first time ever, Awarity is making Amazon Ads available to businesses of all sizes this holiday season.

Why Streaming TV Advertising Elevates Organic Search Traffic

While the true impact of Streaming TV advertising can be hard to attribute, its impact on overall brand awareness and website traffic is clear.

Quality Impressions vs. Clicks: Which Drives Greater Impact?

We've seen our clients achieve significantly greater impact from quality impressions. That's why we focus on driving meaningful impact through increased web traffic.

Upcoming Feature: Expanded Reach in an Age of Data Privacy

Your campaign will soon see expanded reach with increased reporting of impact, even for devices that can't be tracked.

How Awarity Uses Automation to Maximize Campaign Impact for Programmatic Display

Automation is a key component in every Banner ad campaign. Here are several ways Awarity implements automation to maximize your efficiency and performance.

How Localization Improves Your Banner Ad Campaign

Utilizing localization can help your Banner ad campaign reach its full potential and increase the efficiency of your advertising spend.

Why FAST Channels Have Become a Key OTT Advertising Platform

Free Ad-Supported TV (FAST) channels have emerged as the ideal alternative to traditional cable TV, offering a wide range of high-quality content without requiring a subscription fee.

Optimize Your Campaign Measurement

Verifying your Awarity campaign pixels with Google Analytics

What to Expect from Connected TV Advertising in 2024

2024 promises to be an exciting year for Connected TV advertising. Here are several trends that will impact the coming year.

How to be an Advertising Expert for the Big Game

While brands spend millions on advertising for the big game each year, some still miss the mark. Here are some factors to consider to help you choose the winning commercials.

What's Next for Awarity in 2024

2023 brought many exciting achievements for Awarity. Let’s look ahead to what’s coming soon in 2024.

Take Advantage of Awarity's Creative Management Tools

Maximize your creative impact and tailor your creative approach to your unique needs with full control through Awarity's Creative Manager.

Taking Advantage of the Holiday Season on OTT Platforms

With the holiday season quickly approaching, it's not too late to take advantage of Connected TV's busiest season.

Exclusive Preview: Increased Control of Your Banner Ad Campaign Creative

Reach the right audience with the right message at the right time with increased creative control.

Why You Should Leverage Your CRM Data in Your Programmatic Display

Utilize your CRM Data beyond just email to re-engage customers and achieve a greater impact.

Learnings From our Journey to the Inc. 5000

As Awarity was named to the Inc. 5000 list for the first time, we wanted to take a moment to reflect on the lessons we've learned on our journey here.

Measuring Connected TV Advertising Performance in a Full-Funnel Strategy

Connected TV is an efficient form of building awareness as the first stage of your marketing funnel. Measuring performance through this lens can help you see its true impact.‍

How A.I. Improves Your Banner Ad Campaign

As automation and artificial intelligence become more and more prevalent, it can be difficult to keep up and know where these tools can best be utilized in your marketing strategies.

Grow Your Business on Streaming TV and Beyond with Insights from Major Brands

Observing the marketing strategies of major brands can help businesses of all sizes achieve long-term growth.

Drive Growth with Data from Your Programmatic Advertising

Explore data sources in Campaign Central that can be used to uncover insights about your overall advertising and business.

How to Evaluate Creative Performance for Connected TV Advertising and Banner Ads

Exclusive Preview: Re-Engage Your Contacts with CRM Targeting for Banner Ad Marketing at No Additional Cost

Coming soon:

2023 is the Year of OTT Advertising, Honing in on Connected TV

Developing Creative That Cuts Through the Noise for a Brand Awareness Campaign

How Do I Know What's Working?

The old adage is that “I know 50% of my marketing is working, but I don’t know which 50%.”

Make the Most of New TV Advertising Platforms

With top streaming platforms releasing advertising capabilities, advertisers options are growing.